The power of “People who’re crossing the road”

If you have never crossed a road and have lived your life within the interiors of Air Conditioning of home and a Mercedes, this post is not for you! (Alternatively you could leave me a comment and I’d know one rich person, I mean really richJ)

I have observed, lately the power of the people, who cross the road, if you realise the potential they have in the world of advertising, possibilities can be endless, do you wonder at times where people pay most attention while on roads? Definitely not on hoardings, not on other people on vehicles unless it’s a really good looking girl driving an SUV but at potential frog’s (Read: people) who could jump in between traffic hoping to claim life insurance. On the way to the office today, at a certain junction, people walked till half the road (mind you there was no zebra crossing) and suddenly started moving haphazardly as per their will, poor motorists could just kiss the brake pedal and wait till people gave consent.  Luckily I saw the event happening in the rear view mirror and was astonished about what had just happened wondering how no one but me noticed and I immediately made a note that this would go into my blog today.

Let us calculate the value of the event above or the value of all the people you’d watch out for when you’re on the road –

Let’s assume one is on a two lane, two side road (after being in Bangalore, mentioning that has become important) and there are bus stops at the same place on the either side of the road.

*To collect all the statistics given here, I had to (park my car, pay my parking fee and when I came back, I got some pretty weird looks from the attendant and) wait at a bus stand and counted the number of people getting in and getting out for 5 buses and then I took an average, I also noted the time as the people utilizing the bus service is highly depended on the time of the day. On the whole I observed 5 buses to get the average of the number of people boarding and 5 more buses to get the average of the number of people alighting the bus. The results are as follows*

Stop – Vidya Nagar Cross Roads

Major destinations from the Stop – Koti, Secunderabad, Sir Ronald Ross Institute, Malakpet and Dilsukh Nagar.

Time: 5:35 Pm (That’s almost when I’m out of office)

Total number of people who have boarded – 23

Total number of people who’ve alighted from the bus – 16

From these people I’ve observed that only 12% of them cross the road i.e. 2 people after alighting from the bus had to cross the road.

So, on an average, for every 4 people that alight from the bus, 2 people cross the road instantly to reach their destination. Which implies, let’s assume that in a minute there are at least 3 buses coming to the terminal, meaning 6 people out there would probably cross the road.

 

6 is the number of people who’s insurance policies should be there or else, there could be a lot of problem for the person who’s hit them and for themselves.

So, eventually one is more careful about these 6 people at bus terminals than anywhere in the city,

Q – So what do we do?

A – We promote a product through these people; at least one of them would do well.

Q – What are the odds of drivers actually noticing them?

A – I’m not sure.

Q – Is this madness?

A – Yeah, I think so.

Q – Am I wasting my time reading this post?

A – Hey, I actually did go to a bus terminal to do all the calculations, give me some credit.

Q – So what else can we do?

A – Remember that it’s not 1 or 2, its 6 people whom you can hit, when you’re speeding mindlessly.

Q – Ok, now can we quit reading this damn blog and never come back?

A – Yessshhh, Be my guest J

 

Although I would add that it was awesome doing this, was weird, was nice

 

 

~ by Vamsi on April 16, 2008.